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Furnishing and Optimizing Serviced Accommodations in the UK

Updated: Jan 31

In the dynamic property industry, the significance of tailoring furnishing styles in serviced accommodations to suit their specific locations is continually gaining prominence for optimizing attractiveness and profitability. As a leading property management company in Birmingham, Prem Property recognizes the paramount importance of considering the location's unique characteristics and attributes when transforming your rental property into a sought-after serviced accommodation. By carefully aligning the interior design and furnishings with the essence of the surroundings, property owners can ensure they reap maximum benefits from their investment. In this comprehensive guide, we will delve into the art of harmonizing furnishing styles with the distinct features of each location, enabling you to create a truly coveted and appealing space for potential guests.

Properties in Birmingham City Centre

Understanding the Art of Furnishing and Decor Style for Birmingham's Property Market

Birmingham, the vibrant heart of the UK, attracts property investors seeking opportunities in its bustling real estate market. As a landlord, understanding your target tenants is crucial, as it shapes your furnishing decisions and property management services. Will you cater to students, professionals, tourists, or families? Answering this question sets the stage for creating appealing living spaces.

Furnishing for Appeal and Versatility

The choice of furniture and decor can significantly impact your property's attractiveness to potential tenants. Consider embracing a versatile and timeless approach to furnishing:

Contemporary Elegance

A contemporary style with sleek lines, neutral colors, and minimalistic decor can appeal to a wide range of tenants. This approach creates a clean and sophisticated ambiance that exudes professionalism and comfort. Invest in modern and functional furniture pieces that complement the property's layout and make the most of the available space. Opt for high-quality sofas, coffee tables, and dining sets to create an inviting living area where tenants can relax and entertain guests.

Contemporary Elegance in the Living Room in a UK Property

Warm and Cozy

For properties aimed at families and tourists seeking a homely atmosphere, consider a warm and inviting decor style. Soft textures, earthy tones, and comfortable furniture can create a welcoming environment that feels like a home away from home. Incorporate plush sofas, soft rugs, and cozy bedding to make the property feel inviting and comfortable. Add decorative elements like throw pillows and warm lighting to enhance the cozy ambiance.

Warm and Cozy Living Room of a UK Property

Urban Chic

If your property is located in a trendy area with a younger target audience, consider an urban chic design. Industrial elements, bold accents, and modern furnishings can attract the attention of young professionals and students. Incorporate exposed brick walls, metal shelving, and contemporary lighting fixtures to create an edgy and stylish space. Opt for multifunctional furniture pieces to maximize space and cater to the needs of young, dynamic tenants.

Serviced Accomodation Property with Urban Chic Living Room with Modern Furnishings

Classic Charm

For properties in historic or upscale neighborhoods, a classic decor style can be a timeless choice. Embrace elegant furniture pieces, refined patterns, and traditional accents to create a sophisticated living space. Invest in well-crafted wooden furniture, luxurious upholstery, and elegant decor items to evoke a sense of timeless charm.

UK Property Showing Classic Furnished Living Room with Timeless Elegance

Quality and Durability

Investing in durable and high-quality furnishings is a wise choice. While cheaper options may save money initially, they often wear out quickly, leading to frequent replacements and additional expenses. Premium furniture not only adds to the property's appeal but also justifies higher rents, thereby increasing your rental income in the long run. Opt for furniture made from sturdy materials like hardwood and high-quality fabrics that can withstand regular use and maintain their appeal over time.

Personal Touch and Amenities

Allowing tenants to add their personal touch can make the property feel more like their own. Neutral color schemes serve as a blank canvas, encouraging tenants to incorporate their preferred decor elements. Additionally, consider offering essential amenities such as Wi-Fi, equipped kitchens, and comfortable bedding, enhancing tenant comfort and satisfaction. Personal touches like wall art, decorative cushions, and plants can add character to the space and make it feel like a home.

Attention to Detail

Small details can make a significant difference in the overall tenant experience. Regularly maintaining the property, promptly addressing repairs, and providing efficient housekeeping services can set your property apart from competitors and attract discerning tenants. Ensure that all appliances and amenities are in good working condition and provide clear instructions for their use. Keep the property clean and well-maintained to create a positive impression on potential tenants during viewings.

Exploring Decor Styles

Understanding different decor styles can help you tailor your furnishing choices to the preferences of your target tenants:


Embrace simplicity, light colors, and natural elements. Scandinavian design creates a cozy, airy, and uncluttered living space. Use light-colored furniture and minimalistic decor items to create a bright and welcoming atmosphere.

Scandinavian-Inspired Living Room with Minimalist Furnishing and Cozy Decor


Perfect for urban properties, industrial decor features exposed brick, metal accents, and a blend of vintage and modern furnishings. Incorporate industrial-inspired lighting fixtures, reclaimed wood furniture, and metal shelving for an edgy and unique look.

Industrial Living Room with a Fusion of Vintage and Modern Furnishings

Modern Farmhouse

This style combines rustic charm with contemporary elements, offering a warm and inviting environment. Use reclaimed wood furniture, farmhouse-style lighting, and vintage decor items to create a cozy and nostalgic ambiance.

 UK Living Room: Rustic Charm with Modern Farmhouse Flair


Ideal for attracting creative and free-spirited tenants, bohemian decor celebrates color, patterns, and eclectic accessories. Mix and match vibrant colors, patterns, and textures to create a visually stimulating and expressive living space.

Bohemian-Inspired UK Living Room

Introducing Expert Insights: A Perspective from the Field

As we navigate the intricacies of furnishing and optimizing serviced accommodations in Birmingham, there's nothing more valuable than insights from those who have carved a niche in this industry. To provide a firsthand perspective, we've invited an industry expert to share their journey, experiences, and sage advice. They bring to the table not just years of experience but also a treasure trove of practical knowledge that has shaped the success of numerous property investments.

Whether you're a seasoned landlord or just stepping into Birmingham's bustling property market, you'll find their insights invaluable. From pitfalls to avoid, to strategies that work, this section promises a deep dive into the world of serviced accommodations from someone who's been there and done that.

Now, without further ado, let's hear it from our esteemed guest.

Property styling can transform your investment property, not only elevating it to a higher standard but also providing your tenants/clients with a more personal and enjoyable experience. Here are some practical advantages and tips that can set your investment property apart in today's competitive market:

Advantages of Property Styling for Property Investors and Developers:

Improved Rental Income:

Property styling goes beyond mere aesthetics; it creates an irresistible package that attracts tenants or guests. According to industry experts, a well-styled property can command rental prices that are 10-20% higher than their non-styled counterparts, offering a substantial boost to your returns.

Quicker Occupancy and Reduced Vacancy Rates:

A thoughtfully styled property grabs attention more quickly, reducing the time required to secure tenants or bookings. It can be the difference between an average occupancy rate and a well-performing one, boosting your return on investment.

Increased Property Value

The value of your investment property isn't solely determined by its location or structure. Aesthetics play a crucial role. Property styling can significantly enhance the perceived value of your property. When it's time to sell, you'll have a property that stands out, potentially fetching a higher resale price compared to a non-styled property of similar quality.

Enhanced Online Marketing

In today's digital age, effective online marketing is essential for serviced accommodations. A beautifully styled property lends itself to eye-catching photographs and virtual tours that captivate potential tenants or guests, drawing more attention and resulting in increased bookings.

How to Achieve a High-End Standard for Serviced Accommodation:

Invest in Quality Furnishings

To attain a high-end standard, invest in quality furnishings. Durable, stylish furniture and decor not only enhance the property's appearance but also ensure longevity. Seek reliable suppliers who offer pieces that strike the perfect balance between aesthetics and functionality.

Neutral Colour Schemes

When it comes to color schemes, neutrality is key. Neutral tones create a canvas that appeals to a broad range of tastes, ensuring your property attracts a wider audience. Consider soft whites, muted greys, and subtle earthy tones as the foundation of your design palette. However, if you would like to introduce some color, consider punches of color on your soft furnishings, such as cushions or throws, that can be easily replaced and adjusted to market trends.

Professional Staging

Consider collaborating with professional property stylists who specialize in creating the wow factor. They possess an eye for detail, access to the latest trends, and the skills to transform your property into a luxurious haven.

First impressions of any investment property and serviced accommodation carry significant weight. Property styling serves as the secret weapon for property investors and developers, unlocking higher returns, faster occupancy, and a competitive edge. By investing in quality furnishings, embracing neutral color schemes, and enlisting the aid of professionals, you can elevate your investment property to a high-end standard that appeals to tenants or guests seeking a memorable stay.

Partner with Prem Property - Your Trusted Property Management Service in Birmingham

If you are a property investor looking to maximize your returns and ensure the success of your rental properties in Birmingham or anywhere in the West Midlands, look no further than Prem Property - your trusted property management partner. With our expertise in the Birmingham property market and a deep understanding of the needs and preferences of tenants, we can help you create inviting living spaces that attract a diverse range of renters. Here's why you should consider partnering with us:

Comprehensive Property Management Services

At Prem Property, we offer a wide range of property management services designed to meet all your needs as a landlord. From property marketing and tenant screening to rent collection and maintenance, we take care of every aspect of managing your property, allowing you to enjoy a hassle-free investment experience.

Expert Furnishing and Decor Advice

Our team of experts understands the art of furnishing and decor styles that appeal to different tenant demographics. We can help you select the right furniture, decor, and amenities to create attractive living spaces that stand out in the competitive Birmingham rental market.

Maximizing Rental Income

By partnering with Prem Property, you can leverage our knowledge of market trends and rental demand to maximize your rental income. Whether you are targeting professionals, students, families, or tourists, we tailor our services to meet the specific needs of your target tenants.

Guaranteed Rent Scheme

With our Guaranteed Rent Scheme, you can enjoy financial security and peace of mind. We ensure a steady cash flow by guaranteeing your rent, even during periods of vacancy, making it an ideal option for landlords looking for a stable income stream.

Tech-Driven Solutions

Our digital-first approach simplifies property management and enhances communication between landlords, tenants, and our management team. You can easily track rental payments, request property repairs, and stay updated on your property's condition through our user-friendly online platform.

Ready to take your Birmingham property investment to the next level? Book a free consultation with Prem Property today! Our expert team will assess your property, discuss your goals and preferences, and tailor a personalized management plan that suits your needs. Let us handle the complexities of property management while you enjoy the benefits of a successful rental investment.

Don't miss out on the vast opportunities in Birmingham's dynamic property market. Partner with Prem Property and experience the difference in managing your rental properties.

Contact us to book your free consultation and start your journey to a profitable and stress-free property investment.

Easing the life of landlords & providing the premier service is our passion



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